Successful Corporate Blogging Unveiled

If you have been running a company that’s striving to get a decent online presence, you don’t need much introduction on what’s-what of corporate blogging. But if you do, then you must have been hibernating in a cave for quite a long time!

Corporate blogging is as simple as an employee or an outsourced blogger journaling about the company he or she works for. However, this marketing method is not as easy as it sounds.

Fortune 100 companies also have already taken notice of this corporate blogging trend. One Jupiter Research even discovered that innumerable bigtime companies are about to set up shop with their corporate blogs in the next six months.

If you publish a business blog about your company, that blog will reap search engine visibility. Such search engine visibility will lead to good search engine ranks if one learns the how-to’s of good business blogging.

Here are some pointers for you to avoid groping in the dark while doing your corporate blogging:

1. Be familiar with your prospective readers.

You don’t put up a corporate blog that will be read and is supposed to be appreciated by everyone who gets to reach your blog. Identify your potential audience and learn what makes them tick. If your company offers toys, you don’t blog like a mumbling 3 year old who’s not even able to read yet. Through your business blog, you talk to toy dealers who might be interested in selling your products and parents who want to keep their kids happy and safe.

2. Be wise on who to hire.

If you’re not a prolific writer or you simply don’t have the time to write, don’t fret. Corporate bloggers for hire abound. However, you don’t just hire anyone who comes your way. Get a background check of your prospect corporate blogger. You don’t want to lose the credibility of your company because you hired a less-than credible corporate blogger, right? Hire one with sheer passion with whatever service, product or field that your company offers or deals with.

3. Cooperate with your corporate blogger.

Make sure that you coordinate with your blog’s author on what content he or she should provide. Content that can’t be found anywhere else is the secret to keep your readers coming back for more. Ask your blogger to be in the know with the latest info that’s relevant with your company’s services or products. However, let your blogger’s personality shine through while providing content for your business blog. This is what makes readers love reading blogs. The author’s persona becomes magnetic.

An interesting blogger who knows how to highlight your company’s endeavors is what should help you breeze through corporate blogging.


The Skinny on Video Blogging

Blogs from being simple online journals to business tools have touched many sectors in the online community. Now, with them helping online marketers reach new levels, another form of blogging has surfaced – video blogging.

An Intro to Vlogging

It was in 2005, when the Yahoo! Video Blogging community has surged dramatically in number that commenced the popularity of video blogging. What was theoretically known as what have influenced the trend in video blogging is the increase in number of the products that facilitate this new form of blogging – the iPods. Apple Computer produced these iPods as portable media players, which can play both audio and video files.

A video blog also known as a “vlog” contains video clips. Usually, video bloggers or vloggers update their vlogs with video content in a reverse chronological arrangement. The usual setup of a video blog include a link to a video, images, and some supporting texts and other data.

Why Vlog?

Vloggers have various reasons on what prompt them to engage into video blogging. It may be a form of self-expression and to harness one’s creativity; it may be a way to utilize to promote one’s services or products; it could be a way to document certain procedures or events; it could also be one’s method of communicating education or a means to get in touch with family, relatives, friends clients and business partners.

One concrete practical use of vlogging to propagate one’s business is that of a real estate agent. To update potential clients in terms of the condition of the real estate’s development, a video blog entry that showcases the property will be of just great help. No face-to-face meeting is required; time, energy and gas saved, right?

Equipment to Get You Started with Vlogging

Here are the types of equipment required to come up with a video blog:

– A computer with a broadband Internet connection or at least a high-speed dialup connection will facilitate the uploading and downloading of the video clips. A computer with minimum of 1.0 GHz processor, 512 RAM memory, and an approximate of 40 gigs of hard drive space will do it.

– A video camera, a web cam, or a digicam with video shooting abilities or just about any multi-media device for capturing your videos, even a cellphone with that feature will do.

– A software for editing your videos before posting it in your video blog through Internet connection is also required. Free video editing software abound. One can also search for websites that offer this service for free.

With those devices and a little creativity, you’ll easily get the hang of the vlogging technology. Have fun!

Tag It Right When Blogging

Although surpassed in popularity by the latest media technique, podcasting, blogging is still considered as a highly profitable opportunity that you shouldn’t miss out on. Most probably, you already know what a blog is and how to create great blog content. Most probably, you’re also aware of how to profit from blogs. But do you know about making and using the right tags to improve the look and profitability of your blog?

A Simple Definition for Tags

A tag, depending on the purpose it serves, can be a set of words that will increase search engine rankings or improve the layout or format of your blog.


These tags have both beginning and ending tags and enhance the appearance of your blog. Its basic format frequently makes use of “” and “” to indicate the start and end of a tag.

Fonts – Some html tags are mainly used to change types and specifications of fonts. With the right tag, you can change the font from Verdana to Times New Roman, increase the font size, change the font color, and make the words appear in italics or bold.

Links – The “a href” link can make a word or an image into a link that could open a new tab or window featuring another page or site.

Headings – Give emphasis to the headings of your paragraphs with these tags.

Images – You can change the alignment or size of the images in your website with such tags.

Niche Ebooks and Articles

Includes Your Own Ready Made Sales Site!

Tips on Making the Right Tags to Obtain SEO for Your Blog

Thanks to the web search engine Technorati, almost all blog users now rely on the strengths of tags to increase the rankings of their blogs. Tags work the way the classification system of a library functions; it helps blog owners have their entries categorized correctly and according to their own preferences while aiding the readers in gaining access to the most relevant blogs according to their search specifications.

There are no inflexible rules when it comes to choosing the right tags for your blog posts. You can be both creative and practical at the same time. Besides choosing keywords or topics to describe your entry, you can also include unfamiliar phrases just as long you feel it’s still related to your entry.

You can also enlist your blog in sites like Delicious, which allows people to use highly descriptive tags for their blogs.

Tag it nice and tag it right with your blog. Have fun!

4 Top Blogging Tools: Which is Which?

Back when, blogs were just online journals that teeny-boppers use to air their daily angst. Now, blogging has also captivated the world of business promotion. Presenting one’s products or services has never been more easy and creative through blogging. A plethora of blog applications are ready for the taking. Some are offered for free while some will cost you some moolah. Get an idea of what these various blogging tools have to offer before you jump in the blogging bandwagon for any reason that prompts you to do so.

Kinds of Blogging Software

Learn about these blog applications that are either free or paid or both. Know which is tailored to cater to your needs or your business’ needs:


This blog is available in free and hosted variety. Blogger or Blogspot, which was recently modified by Google, is one of the oldest blog platforms around. Newbies in the world of blogging can benefit greatly from Blogger’s easy-to-use formats. The drawback of this tool is it can’t be easily customized. Knowledge of CSS and HTML is required before you can effectively re-arrange your blog site.


Intermediate to advance bloggers will definitely benefit from the many features of WordPress. It is one of the well-upgraded blogging platforms with all the plug-ins and user-friendly interface it boasts about. One can either avail of its free version or its paid hosting type. User support is excellent with WordPress. Also, with the hundreds of WordPress themes for various versions, one can easily find a new blog face that can be easily customized and that will suit one’s mood and business theme.

Movable Type

Six Apart’s Movable Type is one of the most popular blog publishing applications. However, this is for the more advanced types of bloggers as the customization of this platform is rather more difficult compared to other blog tools.

Expression Engine

pMachine’s Expression Engine is relatively unheard of. But its users label it as one of the most versatile blog tools around. Besides the usual functions and features of a blog application, Expression Engine also includes modules that organize mailing lists and image galleries. With Expression Engine, image editing while blogging is made possible.

With blogging, online promotion of various businesses and endeavors has become more facilitated. It is imperative that one explores his options on which blogging tool to use to enjoy more this privilege.

A Beginner’s Guide to the Top 5 Best Blogging Software

The meteoric rise in popularity of blogs has subsequently led to the advent of several blogging software tools to arm the would be blogger. With all the blogging software available, it can be difficult to choose, especially for newcomers to the blogosphere.

In truth, there is no one blog software to rule them. There are several good blog tools that offer a wide variety of features. The secret is to choose one that best suits the needs of the blogger.

Some blogging software are more user-friendly, simple to pick up and use. Others might prefer blogging software that offers more features like RSS/Atom feeds, ping, and trackbacks.

Blogging doesn’t necessarily have to be expensive. Some of the best blogging software are free or very cheap.

Here’s 5 of the best blogging software tools:


One of the earliest and most popular blogging tools around. This free blogging tool is quick and easy to set-up and run.

It offers free basic hosting with Blogspot, though it does allow content to be transferred to other web sites using FTP. With it’s simple interface and a large array of features, is great, especially for newcomers.

2. LiveJournal

Another good blog for beginners. Like the name suggests, LiveJournal is geared towards those who wish for a more personal diary or journal styled blog.

LiveJournal has a great community and supports this with features like friends lists and personal profiles.

A downside is that Livejounal is limited in terms of customization compared with other blog tools.

3. Multiply

Multiply focuses more on the social networking aspect. It’s a fun way to keep in touch with people. It features photo blogging and other nice touches.

It’s mostly free, with some added features available for paying members.

4. WordPress

One of best blogging software tools for personal and commercial use. WordPress needs to be installed on a server. This can usually be done within 5 minutes.

WordPress allows lots of flexibility in regards to presentation and usage. It has a great interface, lots of built-in features, and being open source, easily expandable.

It’s one of the best supported blog platforms with lots of available plugins for added features, with more constantly being developed.

Best of all it’s completely free.

5. Movable Type

One of the most powerful blogging tools available, Movable Type is full of features, allowing full control over the blog.

Installing MT might be difficult for those without the technical know-how but many hosting services are offering MT pre-installed for a fee.

There’s a free limited version of MT with more license options available for varying fees.

Tips To Make Your Corporate Blog A Success

Blogs are no longer limited to personal use. Many corporations have caught on to the blogging craze. They have discovered corporate blogs to be powerful marketing tools. This has led to a need for skilled corporate bloggers.

Here are some tips for those who wish to become successful corporate bloggers.

– Practice Professionalism

Writing a corporate blog is different from writing a personal journal. Certain etiquette must be practiced.

Think carefully before posting. Be careful not to offend customers.

It’s okay to mention rival companies when needed but don’t slander them. Don’t be afraid to address controversial issues, but do so with tact.

Remember, a corporate blogger, and everything that they write, represents their company.

– Honesty is the Best Policy

Always tell the truth. Everything that a corporate blogger writes reflects heavily on the company that they represent. Getting caught in a lie can have tremendous ramifications on the company. If you make a mistake, don’t be afraid to admit it, and promise to do better.

Be open about all things, good and bad. Sincerity goes a long way in gaining a customer’s trust and that feeling will pass onto the company.

– Be at One Mind with Your Employer

While it’s important to express the company’s thoughts and ideas, a manager must be able to trust their corporate blogger not to post something stupid.

Revealing confidential information is a fast way to lose your job, although, some companies might actually want you to leak corporate “secrets”, as a means of promotion.

Know what your employer wants of you and implement it.

– Corporate Blogging and Public Relations

Blogs have changed the way that companies relate with customers. A blogger would do well to foster these relations by responding to comments. After all, blogging is all about interaction.

Don’t be afraid of negative feedback; this information can be useful in the long run. Criticism encourages conversation, and will make a blog more interesting.

– Be Aware Of World Around You

Keep up with all the happenings in the blogospere by visiting other blogs. This will give precious insight on important issues to discuss on your blog.

It’s also a good idea to leave comments on other blogs and is a great way to promote your own.

Don’t try to tie down readers to your blog. Provide plenty of relevant links and use various feeds to constantly provide new content to your blog.

Above all is a successful corporate blogger should always keep their readers in mind. Don’t bore your readers with endless corporate lingo. Provide interesting and relevant content that will engage and inform.

Small Business Blog Tips That Can Make A Big Difference.

Blogs have revolutionized the way that people do business. It seems that all the big companies are making use of blogs to promote themselves and market their products. However, corporate blogs aren’t just for big companies. Blogs can also be utilized by small businesses with great effect.

Setting up a small business blog is easy and has many benefits. They are powerful promotional tools and a great way to communicate with clients.

Here are some tips on using a small business blog:

1. Write Naturally and Honestly

Small business blogs can be more personal than large corporate blogs. It’s best to write in way that feels natural to you. Avoid writing needlessly complex posts filled with technical jargon. Doing so will endear customers and promote conversation, which is what a blog is for, after all.

As with any blog, you must always tell the truth. Blogs should address all issues, be it good or bad. This will ultimately beneficial as it helps builds trust the customers.

2. Post often and Respond to Comments

Remember to post frequently. Provide readers with plenty of content, so that they will keep coming back to your blog.

Comments are a vital part of blogs, providing useful feedback. Respond to reader comments often to build strong ties between them and your company.

3. Promote your business, Promote yourself

A small business blog is an innovative way to promote a business.

A good technique is to document your projects. This is good way to show how capable you are at your profession and to garner trust. This is especially important with small business, where reputations can make a big difference.

Blogs allow for unparalleled interaction with customers. Use this to get closer to clients, and to build bonds of trust. The information gained from readers is invaluable for improving your small business.

4. Be Informed and Informative

Read plenty of other blogs to gain useful information. Post comments and promote your own blog. Be an active part of the blogosphere.

Post links of related information on your blog, and use technology like RSS/Atom feeds to constantly provide your blog with interesting content. This is a great way to promote your business and be informed of everything concerning you industry. Besides informing your readers, it can lead to interaction and possible collaborations with other businesses, all of which will benefit a small business.

5. Search Engines

For those who wish to achieve higher search engine rankings, a blog can be an invaluable asset. The constant updating combined with the right keywords can raise search engine results dramatically.