If you have been running a company that’s striving to get a decent online presence, you don’t need much introduction on what’s-what of corporate blogging. But if you do, then you must have been hibernating in a cave for quite a long time!
Corporate blogging is as simple as an employee or an outsourced blogger journaling about the company he or she works for. However, this marketing method is not as easy as it sounds.
Fortune 100 companies also have already taken notice of this corporate blogging trend. One Jupiter Research even discovered that innumerable bigtime companies are about to set up shop with their corporate blogs in the next six months.
If you publish a business blog about your company, that blog will reap search engine visibility. Such search engine visibility will lead to good search engine ranks if one learns the how-to’s of good business blogging.
Here are some pointers for you to avoid groping in the dark while doing your corporate blogging:
1. Be familiar with your prospective readers.
You don’t put up a corporate blog that will be read and is supposed to be appreciated by everyone who gets to reach your blog. Identify your potential audience and learn what makes them tick. If your company offers toys, you don’t blog like a mumbling 3 year old who’s not even able to read yet. Through your business blog, you talk to toy dealers who might be interested in selling your products and parents who want to keep their kids happy and safe.
2. Be wise on who to hire.
If you’re not a prolific writer or you simply don’t have the time to write, don’t fret. Corporate bloggers for hire abound. However, you don’t just hire anyone who comes your way. Get a background check of your prospect corporate blogger. You don’t want to lose the credibility of your company because you hired a less-than credible corporate blogger, right? Hire one with sheer passion with whatever service, product or field that your company offers or deals with.
3. Cooperate with your corporate blogger.
Make sure that you coordinate with your blog’s author on what content he or she should provide. Content that can’t be found anywhere else is the secret to keep your readers coming back for more. Ask your blogger to be in the know with the latest info that’s relevant with your company’s services or products. However, let your blogger’s personality shine through while providing content for your business blog. This is what makes readers love reading blogs. The author’s persona becomes magnetic.
An interesting blogger who knows how to highlight your company’s endeavors is what should help you breeze through corporate blogging.