Blogs are no longer limited to personal use. Many corporations have caught on to the blogging craze. They have discovered corporate blogs to be powerful marketing tools. This has led to a need for skilled corporate bloggers.
Here are some tips for those who wish to become successful corporate bloggers.
– Practice Professionalism
Writing a corporate blog is different from writing a personal journal. Certain etiquette must be practiced.
Think carefully before posting. Be careful not to offend customers.
It’s okay to mention rival companies when needed but don’t slander them. Don’t be afraid to address controversial issues, but do so with tact.
Remember, a corporate blogger, and everything that they write, represents their company.
– Honesty is the Best Policy
Always tell the truth. Everything that a corporate blogger writes reflects heavily on the company that they represent. Getting caught in a lie can have tremendous ramifications on the company. If you make a mistake, don’t be afraid to admit it, and promise to do better.
Be open about all things, good and bad. Sincerity goes a long way in gaining a customer’s trust and that feeling will pass onto the company.
– Be at One Mind with Your Employer
While it’s important to express the company’s thoughts and ideas, a manager must be able to trust their corporate blogger not to post something stupid.
Revealing confidential information is a fast way to lose your job, although, some companies might actually want you to leak corporate “secrets”, as a means of promotion.
Know what your employer wants of you and implement it.
– Corporate Blogging and Public Relations
Blogs have changed the way that companies relate with customers. A blogger would do well to foster these relations by responding to comments. After all, blogging is all about interaction.
Don’t be afraid of negative feedback; this information can be useful in the long run. Criticism encourages conversation, and will make a blog more interesting.
– Be Aware Of World Around You
Keep up with all the happenings in the blogospere by visiting other blogs. This will give precious insight on important issues to discuss on your blog.
It’s also a good idea to leave comments on other blogs and is a great way to promote your own.
Don’t try to tie down readers to your blog. Provide plenty of relevant links and use various feeds to constantly provide new content to your blog.
Above all is a successful corporate blogger should always keep their readers in mind. Don’t bore your readers with endless corporate lingo. Provide interesting and relevant content that will engage and inform.