Tag Archives: difference?

Small Business Blog Tips That Can Make A Big Difference.

Blogs have revolutionized the way that people do business. It seems that all the big companies are making use of blogs to promote themselves and market their products. However, corporate blogs aren’t just for big companies. Blogs can also be utilized by small businesses with great effect.

Setting up a small business blog is easy and has many benefits. They are powerful promotional tools and a great way to communicate with clients.

Here are some tips on using a small business blog:

1. Write Naturally and Honestly

Small business blogs can be more personal than large corporate blogs. It’s best to write in way that feels natural to you. Avoid writing needlessly complex posts filled with technical jargon. Doing so will endear customers and promote conversation, which is what a blog is for, after all.

As with any blog, you must always tell the truth. Blogs should address all issues, be it good or bad. This will ultimately beneficial as it helps builds trust the customers.

2. Post often and Respond to Comments

Remember to post frequently. Provide readers with plenty of content, so that they will keep coming back to your blog.

Comments are a vital part of blogs, providing useful feedback. Respond to reader comments often to build strong ties between them and your company.

3. Promote your business, Promote yourself

A small business blog is an innovative way to promote a business.

A good technique is to document your projects. This is good way to show how capable you are at your profession and to garner trust. This is especially important with small business, where reputations can make a big difference.

Blogs allow for unparalleled interaction with customers. Use this to get closer to clients, and to build bonds of trust. The information gained from readers is invaluable for improving your small business.

4. Be Informed and Informative

Read plenty of other blogs to gain useful information. Post comments and promote your own blog. Be an active part of the blogosphere.

Post links of related information on your blog, and use technology like RSS/Atom feeds to constantly provide your blog with interesting content. This is a great way to promote your business and be informed of everything concerning you industry. Besides informing your readers, it can lead to interaction and possible collaborations with other businesses, all of which will benefit a small business.

5. Search Engines

For those who wish to achieve higher search engine rankings, a blog can be an invaluable asset. The constant updating combined with the right keywords can raise search engine results dramatically.

RSS, XLM, and Atom: What’s the difference?

You are browsing a blog site one day, and then you saw this orange button that says “RSS”. You then checked a news site, and then saw an orange button that says “XML”. Then you saw some more sites that have RSS links. Now, you wonder, what are these things all about?

These things never had to be a mystery. What follows are basic information regarding RSS, XML and Atom.

What is an XML?

– General Definition

XML stands for Extensive Markup Language. It is the standard markup language used to define various types of data. It is created to enable data sharing among various systems patched by the Internet. The language format is formalized, to allow modification and validation of files regardless of prior knowledge of the document form.

– XML Features

Before the birth of the XML files sharing files among different programs and platforms was difficult because of the use of binary system in encoding.

In an XML file, characters (the fundamental unit) are sequenced in an allowed serial pattern.

Word processors also made XML maintenance and authoring easier, since it will be dealing with characters, not bits.

– Uses of XML

1. XML is used to represent a lot of data, especially lists, records and trees- the basic forms of data structures.

2. It can also be used to communicate human languages that are written because of the Unicode support.

3. The XML format is also employed in data processing and storage.

– Pros and Cons

The XML format is a universally accepted format. It also does not depend on a specific platform for it to execute. It also employs a hierarchical code structure that is compatible with most of the document formats.

However, XML is limited by bandwidth. In the case of PDA and cellular phone technology that uses XML, files are compressed.

Now, what then is RSS?

– General Definition

RSS, which stands for Really Simple Syndication, is a set of web feed formats that use XML to deliver information.

– What are the uses of RSS feeds?

RSS feeds are used to give updates to users regarding site contents without having to actually check the site. This can be done by delivering the full content of the update, or by sending a link, or by defining the metadata that composes the file.

A lot of sites like web logs, pod casts and news sites use RSS feeds.

– What are the benefits of RSS feeds?

The information that can be seen in RSS feeds is simpler than the source web site. That is why it is easier for users to view the important items.

Other files can also be automatically be downloaded without human intervention. Programs called aggregators can scan web sites and publish lists of updates in behalf of their user.

– RSS formats

The standard RSS formats are:

1. RSS 1 or RDF which includes the following versions: RSS 0.90 and 1.0

2. RSS 2 which includes RSS 0.91, 0.92-0.94 and 2.0.1

How about Atom?

Issues were raised regarding the RSS 2.0 format and its incompatibility problems. That is why a third standard of syndication was born.

The atom format started in June of 2003. It was adopted by the Internet Engineering task Force or IETF. This format was made to solve the shortcomings of the RSS versions that were released.

RFC 4287 states the proposition of Atom’s standardization.

– Strengths

Atom supporters claim that the strength of Atom relies on:

1. Use of standard features of XML;

2. The presence of a payload container capable of handling various content types.

With Atom, owners can actually monitor more sites in lesser time.

– Uses of Atom

Atom, like any other syndication formats, is used on sites that update periodically. These items include web logging, advertisement, marketing, news and bug reports.

– Atom and RSS: What’s the deal?

Atom included features that are not present or mandatory in RSS such as:

– XML schema

– auto discovery

– XML name space

– unique global ID

– payload container

– separate content and summary entities

– openness to modification and standardization

Now that you know the definitions of XML, RSS and Atom, you will never have to wonder why these things are places in certain websites.